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Being the owner of an outdated website can result in a lot of headaches. If your site doesnt have a modern look, visitors may get all sorts of funny ideas about your business, which could impact sales. Visiting an outdated website is like taking a trip down memory lane.

Your site may receive thousands of hits per day, but unless those visitors stay and engage with your content, you may as well be managing a shop with lots of browsers and not a single buyer. Some of those people may have never been interested in your content to begin with, while others may have been put off due to some aspect of your site.

PrestaShop is one of the leading platforms for integrating ecommerce into your website. It provides its users with a range of unique features including opensource software, a passionate community and tons of customization options. The customization is what sets PrestaShop apart from similar programs. Not only are there templates to choose from but there are hundreds of themes available.

Bringing traffic to your WordPress website means little if you cant get visitors to take action and convert into paying customers. To help achieve this, its important to know how users react to your websites various elements, and how to optimize them to improve your conversion rate. If you think that sounds like a psychics job description, youre not alone.

As you may know, W3 Total Cache is pretty awesome when it comes to providing a highly configurable landscape for WordPress caching. W3 Total Cache generates static cache pages for each page that is loaded so they are not being dynamically loaded for every page load. This vastly decreases your sites load time while increasing performance.