Marketing Your Business

If you think of the one keyword you would like your website to rank well on, do you rank on the first page in the search engine rankings for that keyword? I would guess 99% of us would say we don't rank for that keyword. That's because it's probably very competitive and there's only 10 spots on the front page.

This week Google announced new mobile based criteria which will affect your search result ranking for users searching from a mobile device. This makes sense, Google wants to return higher quality mobile pages to users on mobile devices.

Google is constantly tinkering with their algorithm. They update it over 500 times per year on average. Many of their updates are pretty minor. However over the course of the past few weeks, Google has two very important algorithm updates that you'll want to make sure you're prepared for.

We've been warned about the potential dangers of link building schemes for years. Most site owners are well aware of the threat of having their website blacklisted by Google and avoid such schemes. Natural, white hat link building is still OK, isn't it? According to a recent Google+Hangout, it sure sounds like Google is telling us that link building should be avoided.

Why is social media so important? The answer could be a separate blog post, but in short, it's the language of today's consumers. Social media gives your business a quick and direct line of contact to your customers and target market.

Is your website mobile ready? If not, you're certainly behind the times according to a new report by eMarketer. They are reporting that 2015 will be the first year that mobile ad spending will surpass traditional desktop/laptop digital ad spending.