If you’re someone who currently owns a business website, there’s a good chance that you’ve already been given the advice to start your own blog to increase brand reach. Blog posting offers an excellent opportunity for you to reach more people who would not have learned about your site through other means.
Having a good blog can set you apart from your competitors and make you stand out as an authority in your field. When this happens, you will gain more attention for your business and you will begin to grow your brand recognition.
But in order for blogging to be effective, one must put proper thought and planning into the content they publish. Blog owners can’t simply write about any topic and achieve better search engine rankings instantly.
To succeed with your blog and reach more people with excellent search engine optimization (SEO), you first need to learn how to do comprehensive keyword research. This will drastically improve your content strategy.
What Is Keyword Research?
The process known as keyword research is where you identify popular search terms so that you can add them strategically to your content. The main goal of keyword research is to use these terms to aid your website in appearing high on your chosen search engine results page. It plays a crucial part in the overall SEO of your website.
Why Use Keyword Research for Website Content?
With the right keywords on hand, site owners can improve the organic reach of their websites to allow them to reach more potential customers who might be interested in what they have to offer. This can only be done when the appropriate terms that represent the brand are used on these sites.
Keyword research will allow you to find and assess the actual search terms that people input in search engines. This will give you an overview of what people are searching for when they want to find your business, allowing you to transform your content to meet their needs.
The keyword research today is more complex compared to what it was historically. This is especially true since search engines are becoming more intelligent as they can now factor in user intent.
To get started with your keyword research, you need to make sure you have the appropriate tools. An allintitle search is one such tool that you can start using right away.
What Is an Allintitle Search?
An allintitle search is a command that you can input in Google to allow you to discover hundreds of relevant keywords that are related to the main term you’ve provided. All of the keywords it gathers are collected from various sources and through different methods.
As you input a keyword and apply it using an allintitlte command, you’ll be supplied with several pages that contain the exact term found in their title tags.
With title tags being a crucial SEO factor, the command gives you a good indication of how many sites are applying that same keyword to their content. The more websites that use the same terms, the higher the traffic and demand they have as well as the competition.
How to Perform an Allintitle Search
These are the steps to perform an allintitle search:
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Head over to google.com.
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Input the command “allintitle: [your keyword]” and perform a search.
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The Google search results page will provide you with a list of websites that have the given term in their title tags.
It’s really that simple! However, it’s important to keep in mind that Google prevents bots from performing allintitle searches automatically. This could cause the search engine to block users from doing many of these searches in quick succession.
A great way to avoid being temporarily blocked by Google is to take your time between each search that you perform. Make sure you spend time documenting the output before you carry out your next allintitle search.
Here is one way you can determine the competition level of a specific keyword:
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Results under 1,000 is non-competitive
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Results from 1,000 to 4,000 is mildly competitive
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Results from 4,000 to 6,000 is considered competitive
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Results from 6,000 and above are highly competitive
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Conclusion
Keyword research plays an important part in the search engine optimization of a website and how it shows up in search results pages. One of the best ways you can do research for the terms relevant to your brand is by performing an allintitle search on Google.
Besides that, speed also plays a crucial role in the SEO of a website. That’s why Hosting.com provides top-notch servers that are designed to provide increased speeds and uptime for all of its users.
