With the holiday season approaching, you might want to adjust your email drip campaign to reach your most engaged audience. Customers subscribed to your email newsletter are most likely to convert because of their purchase history with you. At the same time, the right holiday email newsletter may convert new leads. Consider the following tips for an effective holiday email marketing campaign.
1: Promote Weeks Before the Holidays
Be sure to run your holiday email marketing campaign at least a week before holiday festivities begin. The holiday season formally begins during Cyber Week, which includes Black Friday and Cyber Monday.
These events see a huge number of online transactions annually and it only increases every year. Experts still expect holiday sales to rise despite the global pandemic, making this season a great opportunity to promote your products and services.
2: Offer Last-Minute Deals
The days closest to the big dates require the most intensive holiday email marketing efforts. You want your prospects to rest assured that they have options that ship their orders on time. On-time or even overnight shipping deals are some campaigns you can adopt to convert prospects.
Meanwhile, setting deadlines for orders brings out the urgency in potential customers who may end up taking the deal.
To set a deadline, consider sending emails stating that customers can get their order shipped on time if they order before a certain date.
3: Offer Real Reasons to Buy
While you offer last-minute deals, be sure to avoid giving customers false urgency. Give a real reason that wouldn’t devalue your brand and turn off customers. Perhaps you only offer two discount deals a year, making this holiday season a great opportunity.
4: Analyze Previous Strategies That Worked for You
Although the pandemic brings lucrative opportunities for online shopping during the holidays, auditing your marketing campaigns in the past can still help improve your performance. Review the strategies you adopted and then identify which areas need finetuning.
Consider auditing customer statistics as well. Identify which items they value most and tailor your messages to target them.
5: Understand Your Customer
The previous strategy can help you understand who your buyers are. Be sure to create a marketing campaign that speaks directly to your customers. Consumers who feel that a brand can solve their pain points are more likely to support their products and services.
Once you know who you are selling to, you can adjust your strategy to grab their attention. You would also set yourself apart from your competition by having a loyal consumer base.
6: Segment Your Email List
Segmenting your customers helps you sell different products to existing customers and even upsell to them. It is also related to identifying your audience. Dividing your customer demographics helps you target variations of your messages that match their voice. In other words, you would speak one way to VIP customers and another with newer customers who have yet to close a purchase.
7: Remind Loyal Customers Why They Subscribe
If your brand has a mission that’s months in the making, the holiday season may be a great time to remind your customers of their goals outside of the products you offer. This mission may be the reason why your customers stuck around in the first place.
8: Limit Your Emails
Avoid sending out too many emails to the point that customers get turned off from buying. Too many promotional emails may even make customers unsubscribe.
Conclusion
The best holiday email marketing campaign involves understanding your audience, prompt preparation, and careful limitation. Once you know you know your target audience, you can tailor your messages to reach specific members of your audience.
Your emails should lead your subscribers to your website and convert sales. You’ll want to optimize your site to keep up with your customers this holiday season. Get in touch with our experts at Hosting.com and ask about our hosting plans. We can help speed up your site so all traffic from your holiday email marketing campaign converts.
