Marketing Your Business

Attracting website traffic is a tough gig possibly one of the hardest for both new and experienced site owners alike. However, theres nothing more dejecting and frustrating than watching all of those hard won visitors click away from your site after a few seconds of cursory browsing. Its at this point you get your eureka moment attracting visitors is only part of the battle.

Your websites URLs may be far more important than you realize, with search engines in particular paying very close attention to them. A short, sweet, and descriptive URL enables users to quickly understand what your page is about, and furthermore, a Search Engine Optimization SEO friendly URL looks more cosmetically pleasing compared to a long and chaotic one.

As a tool that businesses use to build online communities, provide customer value and establish their leadership and domain expertise, businessbranded blogs have become a de facto prerequisite for successful online brand promotion.

Google is no longer showing ads on the right hand side of their search results. Additionally, Google is showing four ads at the top of their results instead of just three for more popular commercial terms. These subtle changes may have not so subtle impacts on your search marketing.

One of the documents that I always urge anyone interested in learning about SEO to read is the Google Webmaster Guidelines. It is essentially Googles playbook on how to format your site to help the search engine to find, index and rank your pages. From time to time Google updates this playbook by adding, updating and removing recommendations from their guidelines.

Over the past 10 years, Google has used focus groups to help them review their search results and the quality of the pages that they rank highly. If a user in the program, called a Search Quality Rater, gives a site a low rating, that doesn't actually (immediately) impact current Google rankings. Rather Google sets their Search Quality Raters into action for running their experiments.