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With the holidays fast approaching many eCommerce companies are preparing their websites for the busiest time of the year. In order to ensure success, early preparation is everything. According to our website professionals at Hosting.com, there are three areas to focus on for a smooth holiday experience for your eCommerce website: backend and technical website improvements, front-end website optimizations, and the implementation of a strong digital marketing strategy. To help our customers achieve success we have put together this ebook that will show you how to master each of these three areas and thrive this year during the holiday shopping rush. Backend & Technical Improvements As all eCommerce business owners begin to buckle down and get ready for the upcoming holiday season many are focused on bringing new traffic to their sites to take advantage of the increased spending during Q4.