Case study: Adcock Creative Group

Background:  

At hosting.com, we work closely with agency owners whose businesses depend on reliable, high-performance hosting. Melanie’s agency is a strong example of how the right infrastructure supports long-term growth. 

Adcock Creative began 15 years ago, initially serving churches and nonprofits. As referrals grew, the business expanded into a wide-ranging client base that includes restaurants, service businesses, manufacturers, and national distributors. 

Over time, the agency evolved into a full-service operation covering web design, content management, social media, email marketing, graphics, and print work. With more than 120 active WordPress sites under management, hosting became a critical part of their workflow. 

Challenge & Requirements:  

 Before moving to hosting.com, Adcock Creative maintained more than 120 sites across three different VPS servers. Over time, they began experiencing performance issues that disrupted both client work and internal operations: 

• Database timeouts 

• Error messages 

• Slow backend performance 

• Pages loading in 30+ seconds 

• Inconsistent performance on previously stable sites 

When they contacted their provider, the repeated recommendation was to upgrade, even though their existing servers already exceeded typical resource requirements. This raised concerns about long-term reliability and transparency. 

They also needed clarity on correct VDS sizing and wanted trusted guidance from a team that understood agency needs. 

Adcock Creative was looking for: 

• Better performance without constant upward scaling 

• A hosting team that could recommend the right VDS size 

• Managed support to reduce sysadmin workload 

• Improved stability across all client sites 

• Fast, responsive assistance when issues arose 

The Solution: 

 Adcock Creative migrated their entire portfolio to hosting.com’s Managed VDS. 

Hosting.com helped assess and right-size their server choice, selecting a cPanel-based VDS that balanced performance, efficiency, and ease of management. 

To speed up the transition and minimise downtime, hosting.com migrated 127 websites in just three days, significantly faster than the manual migrations Melanie had previously handled. 

With updates, security, and server-level configuration handled by hosting.com, Melanie and her team gained time to focus on client work rather than backend maintenance. 

Impact:  

 After migrating, Adcock Creative saw immediate improvements across their full portfolio. Using GTMetrix, they recorded performance scores in the 90th percentile without caching. Something they weren’t able to achieve on their previous setup. 

Clients also remarked on faster load times and smoother site behaviour. 

Other measurable outcomes include: 

• Increased stability: Issues such as database errors and unexplained slowdowns disappeared. 

• Faster support: Responses typically arrive within the same hour, helping the team maintain momentum. 

• Operational efficiency: Managing all sites on a single VDS saves time and reduces overhead. 

• Cost effectiveness: Consolidation led to meaningful savings while improving performance. 

The move gave Adcock Creative the reliability and responsiveness they needed to support their clients and continue growing with confidence. 

Client testimonial:

You guys migrated 127 sites in three days!

"Moving hosting can feel daunting, but hosting.com handled the heavy lifting. They migrated over a hundred sites in just three days - something that took me two full weeks the last time I did it myself. From start to finish, everything was moved and set up in under two weeks. I was genuinely impressed by the speed and efficiency. The support has been wonderful, the server has been wonderful, and the speed is absolutely worth it. I get better performance, better control, and I still save money - it’s a win across the board.”