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Google Analytics is a great tool. We use it at Hosting.com and it's something that I look at everyday. However like any tool, it isn't perfect and there are stats that you shouldn't necessarily take for granted. One of those stats, and it is an important one, is your conversion rate.
About 4 years ago we saw the birth of a new tactic to target potential customers called remarketing (also referred to as retargeting). You may not be familiar with this term, but I would be very surprised if you haven't seen remarketing in practice. Remarketing is when you visit a website and then you start seeing banner ads and even ads in Facebook promoting the website you visited.
Imagine you're launching a new product you've been working on for months. It's perfect. Your creative ad copy is going to really hit home with your target market. You even have an affordable contract for product distribution. All you need to do is slap a price down and all your hard work will mean you'll get to see money rolling in.
When it comes to your marketing efforts, it's impressive how often the 80/20 rule....rules. That is 80% of production comes from just 20% of the total source. This could mean 80% of your affiliate sales come from 20% of your affiliates or 80% of content views on your site are from only 20% of your pages.
One of the most valuable, yet under used features of Google Analytics is the Funnel Visualization report. I'll admit that I've always been a bit confused on how to get this report up and running, but after spending a few moments testing it out, it's not as hard as it once seemed.
Want to learn how to improve spending on your AdWords campaign? Read our post to learn some tips and tricks!
