Eliminating website downtime to protect SEO and business growth
- Website: www.Soxcessful.com
- Industry: Experiential marketing, branding and procurement.
- Headquarters: Boston, USA.
Soxcessful
Company background
Soxcessful is a marketing and operations company that helps organisations execute complex campaigns, events, and brand activations.
The business centralizes multiple services, including procurement, branding, and event management, into a single operational model designed to simplify campaign execution for clients.
With large-scale campaigns and enterprise partners, the company’s website plays a critical role as the first point of contact for prospective customers, partners, and institutions.
Reliability and performance are therefore essential. A slow or unavailable website directly impacts credibility, visibility, and potential business opportunities.
Challenges and requirements
Before migrating to hosting.com, Soxcessful hosted its infrastructure with Cloudways. Over time, reliability issues began to emerge.
Downtime
SEO
Magento requirements
Downtime
Frequent website downtime
The team experienced recurring site outages which caused serious operational problems. When the website went offline, even temporarily, it created technical and reputational consequences. Downtime created broken links and negatively impacted search engine indexing, reducing the company’s online visibility.
For a business whose website acts as the primary entry point for potential clients, this created risk.
The solution
Soxcessful migrated its platform to hosting.com using a Managed Linux VPS environment designed to support Magento workloads.
The solution provided:
- Managed VPS infrastructure.
- Magento-optimized hosting environment.
- Server-level performance configuration.
- Dedicated access controls for developers.
- Infrastructure designed for reliability and uptime.
An important operational improvement was the ability to assign individual system access to developers.
Previously, login authentication workflows required executive involvement for developer access. With role-based permissions in place, developers can now work independently without creating operational bottlenecks.
Impact of the migration
The benefits are tangible.
Improved stability
Search visibility
Operational efficiency
Business outcome
Improved stability
Improved website stability
Since migrating to hosting.com, the Soxcessful team has not experienced the same reliability problems that previously disrupted their operations.
This stability protects both SEO performance and the company’s professional credibility when potential clients visit the site.
Since moving to hosting.com, we haven’t had those issues.
“Our sites used to go down a lot with our previous provider, and it was costing us Google indexing. Since moving to hosting.com, we haven’t had those issues.”
Reliable, fast and professional
“Our website is the first place partners and institutions go to learn about us, so it has to be reliable, fast and professional.”
Online, fast and efficient
“For us, the priority was finding a partner that could keep our website online, fast and efficient.”